CALLIE Lab Pop-up 2022 @ The Starhill, KL

  • Sumo

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Thank you CALLIE for the invitation and now I know the very canggih technology behind a piece of 4-ply surgical mask.

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CALLIE Lab Pop-up 2022 @ The Starhill

Date: 18th April – 1st May 2022
Time: 10am – 10pm
Venue: Level G, Entrance Atrium, The Starhill

With COVID-19 cases continuing to rise due to the Omicron variant, observing SOPs such as social distancing, enhanced personal hygiene, and wearing masks remain crucial. Having said that, as Malaysians gradually learn to live with this now-endemic virus, people can start enjoying a sense of normalcy especially when it comes to everyday activities, though it still pays to take the right precautions to remain safe.

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Normalising proper mask-wearing is a priority and ensuring that all Malaysians have access to top quality, globally accredited and aesthetically pleasing masks goes a long way in doing this.

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For the first-time ever, CALLIE reveals to the public the high-grade materials that go into each mask, through a fabric wall where visitors can see, touch, and feel components for themselves.

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A dazzling tunnel of colours, meanwhile, reveals the many remarkable hues that CALLIE uses in its creations, including some that will make an appearance in the near future. An accompanying gallery details the many technologies and innovations that differentiate CALLIE from its peers, while a special customisation station will allow visitors to pick, choose and design their very own set of masks. There will also be a photobooth for guests to snap their matching outfits – an extension of CALLIE’s Raya campaign, Serasi Bersama CALLIE.

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Come experience it yourself at Callie Lab Pop-up here in The Starhill. You can even try them out on spot for free by filling in some personal details and get your piece of CALLIE mask from the cool vending machine.

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Feel and touch the components of the CALLIE surgical mask here!

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Don’t forget to pack some mask home at a special rate. You can also dress up the box with your own drawings and colourings!

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Me and my art, haha

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Had fun with the other ladies, it was good to see some familiar faces! It has been a while!

As part of its Raya-related celebrations, and as an extension of its first-ever showcase, CALLIE is running an online #SerasiBersamaCallie Challenge where participants submit their most fashionable outfits matched to a CALLIE Raya-range mask. They will then stand a chance to become a “superstar” of sorts – five selected winners will appear on a CALLIE billboard outside The Starhill Kuala Lumpur, one of the city’s highest-profile locations.

Visit OR Facebook / Instagram @callie.mask for more information.

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